Our network: Germany

A winning combination of brand expertise and consumer understanding.

Senioragency Germany is an integrated strategic unit within the full service advertising agency group of Heuer&Sachse, located in Hamburg.

Since 2003, the Senioragency team has pursued a mission to help clients understand the wants and needs of older people and to create brand and communication concepts that deliver convincing messages, sell products and services best, and ultimately build brand value and increase the clients' market share.

Senioragency Germany combines the sound brand advertising know-how of Heuer&Sachse and the unrivalled international expertise in generational and 50+ marketing of the Senioragency Network.

With an ambitious team of Baby Boomer conceptionists and brand consultants, we bring not just the necessary experience of life, and a sensitivity and respect towards older people but - in addition - a vast expertise in strategy, concepts and creation for brand products and services.

Senioragency/Heuer&Sachse, wholly owned by entrepreneurs Ulf Heuer und Kersten Sachse, is a mid-sized full service-agency with a team of over 50 people and a gross annual income of 4.2 million €, offering a wide range of services for integrated brand concepts and communication.

We create:

• strategy
• brand concepts and design
• package design
• b-to-b and b-to-c communication

• trade marketing and communication
• direct marketing
• literature, brochures and catalogues
• new media (online, mobile marketing)

So we are well positioned to help our clients reach the 30 million people over the age of 50 who now live in Germany. That huge section of consumers are active, demanding, ambitious, fun loving and comsumption-oriented. And yet they are still largely neglected by many brand manufacturers.

Some of our services:

Senior Check and Counsel

Qualitative workshops involving consumers of different age segments in order to identify attitudes and behaviours at different lifestages towards brands and product usage, buying motivation and consumption habits.

Senior Check and Counsel

Qualitative workshops involving consumers of different age segments in order to identify attitudes and behaviours at different lifestages towards brands and product usage, buying motivation and consumption habits.

Senior integration and brand analysis

Workshops with different target segments involving SWOT analysis to identify brand values, brand personalities and to (re)integrate older audiences into brand strategy.

Senior Brand and Product Strategy

Strategic consultations to gain, bind and retain older targets.

Senior innovation Centre

Development of special, target-oriented, easy-to-use products and services through "Cross-over-Teams".

Senior Brand, Product and Package Design

Target-oriented, cross-generational, product and package design created by our own specialist unit.

Senior-integrated communication concepts

Based an lifestage and value-strategies and taking into consideration all necessary factors affecting creative execution.

Senior Media

Selection and recommendation of cost-efficient communications measures and media to reach the older targets.

Senior Special Tools

Revitalising out-of-time-brands; Conception and production of cost efficient informercials; Seminars

Some of our client work:

bama (footwear)

Relaunch of an old fashioned shoe brand. Complete brand design, print ads and posters, TV-spots, point of sale material.

Bauer Media Group

Strategy and 50+ communication concept for the largest woman's magazine "Auf einen Blick", print ads, literature, internet, viral marketing, TV-spots, gimmicks, brochures

New Living Home

Strategy and communication concept for an innovative residential model for 50 plussers, including print ads and brochures

Quelle AG (mail order)

Strategy and communication concept for seniors (integrated into umbrella brand campaign) inclusing catalogues and print ads

Schneekoppe (food)

Brand relaunch, brand design and communication concept, TV-spots, print and poster, radio.